Four Seasons → public sizing announcement (PSA)

Copywriting

It’s not every day a condom brand comes to you with a brief for a how-did-they-get-away-with-that idea. Normally, you wouldn’t play it safe — but we leaned into safety. Hard.

The launch of Four Seasons’ new King Size condom was set to trigger a code BIG in the community, so a PSA (Public Sizing Announcement) was the bare minimum. After all, you can’t get down to work unprepared, especially when heavy equipment is involved. That’s a job for reinforced rubber and PPE.