Mitchell & ness → wear the moment

Strategy + Copywriting

Everyone remembers big sports moments differently. Where were you when your team won that nail-biter? Hiding behind your fingers in the nosebleeds, or craning your neck around some bald bloke at the pub? However it went down, you’ll never forget it.

When nostalgia apparel company Mitchell & Ness launched their new brand platform Wear the Moment, we crafted contextual sports commentary for a mix of guerrilla and traditional media—inviting fans to relive the moments that made history.